9/13/2023 0 Comments Ted cruz meme mean girls![]() The acceleration of real-time voter targeting reflects a growing consensus that, in addition to knocking down Trump this weekend, campaigns of the future will depend as much on being able to track people across screens and apps as knocking on doors or sending out flyers.įacebook profiles turned into campaign currency also offer another sign of Silicon Valley’s growing influence in America’s political system. Political scientists, current campaign advisors and former digital gurus to Barack Obama and Mitt Romney agree: a Facebook ad is perhaps the best money to spend in what could be a nearly $10bn election, and 2016 is fast becoming the year Facebook learned to profit from how you vote. ![]() The Guardian understands the campaign has built a specific model for this relatively small group of voters, who may be responsive to Cruz ads against big government, and in some cases is going out to find them individually. ![]() In Iowa, the Cruz campaign is using Facebook to target voters on a range of broad issues like immigration controls to niche specific causes such as abolishing state laws against the sale of fireworks. But a campaign operative said the Texas senator has been using Facebook ads to raise money, among other things, and a Guardian analysis shows Cruz-affiliated donors are spending $10,000 per day on Facebook “placement” as the first vote nears. Acxiom, a massive data broker based in Little Rock, Arkansas, helps campaigns upload the voter info. The data is encrypted and not maintained by Facebook after ads run, the company said. The company will then match real-life voters with their Facebook accounts, which follow individuals as they move across congressional districts and are filled with insightful data. But it does now allow presidential campaigns to upload their massive email lists and voter files – which contain political habits, real names, home addresses and phone numbers – to the company’s advertising network. ![]() Facebook, which told investors on Wednesday it was “excited about the targeting”, does not let candidates track individual users. ![]()
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